Margo Dannemiller
margo@lider.org

As the COO of the Latino Institute for Development, Education & Responsibility (LIDER), Margo is responsible for implementing the organization’s literacy and education programming for Latino communities throughout the US.

Margo studied in Mexico and Guatemala in high school and returned to Central America after receiving a degree in Latin American Studies and Marketing from the University of Arizona. As the Trade Officer at the Canadian Embassy in Guatemala, she assisted public and private sector clients with their marketing and business development objectives.

During her career in Central America as an experienced Marketing & PR professional, Margo developed skills for sourcing market intelligence used to develop marketing plans, communications tools and business networks, as well as strong leadership skills for organizing creative and complex public affairs events. When she returned to the United States, her priority was to identify an opportunity to use this experience in combination with cultural and language skills.

In 2001, she signed on as the Marketing Director for Taller del Éxito, Inc., a fully Hispanic-owned publishing house in Florida. She developed a passion for the Outreach Programs she created for public libraries and community-based organizations. When the CEO, Dr. Camilo Cruz, offered her a chance to work side-by-side to develop a non-profit organization that would allow him to fully support other Latinos to achieve their American Dream, she did not hesitate and became the COO in January, 2005.