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Marta Montoya |
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- Martha Montoya
Martha Montoya is a business woman whose imagination, creative
talent, and drive have always kept her moving forward. As child
born to educators, in Bogota, Colombia, Martha began her working
life as a teacher of English and Chemistry. Developing a business
career in the United States in International Trade, in areas such
as telecommunications, agricultural and many more, Martha has
established herself as a business leader and community advocate.
But as a young woman, she had a dream of creating a cartoon strip
in which she could help children develop a positive sense of themselves
and the world around them.
With that vision she has built a unique media enterprise, Los
Kitos Entertainment LLC, which has three main divisions. The core
business is the syndication, through Tribune Media, of the inspirational
Los Kitos bilingual cartoon strip to over 300 Spanish language
newspapers in the United States including the Los Angeles based,
La Opinion. A second division is the licensing of the characters
to over 25 licensees ranging from Good Humor Ice Cream, to State
Farm Insurance, to assist those companies expand their presence
in the Hispanic market. The third division of LKELLC is utilizing
the characters to bring edu-entertainment to the U.S. Hispanic
community.
Martha has played a central role in the development of the U.S.
Hispanic market. Among the many honors she has received are included
the Film Advisory Board Cartoonist of the Year Award, the National
Hispanic Publications Cartoonist Award, Latin Business Association
Latina Entrepreneur of the Year, Hispanic Businesswoman of the
Year for 2002 by California Hispanic Chamber of Commerce among
many awards, and Hispanic Business 2002, and Hispanic Magazine
2003 honoring her as one of the 100 most influential people in
the U.S. market.
Martha is leading in 2004 two major Hispanic events as the Chair
of California Hispanic Chamber or Commerce Convention in Anaheim
and Latin Business Association Expo in Los Angeles.
As a result of Martha’s dynamism and marketing savvy, Los
Kitos cartoon strip can be read daily in newspapers worldwide,
enjoyed on the Internet, and heard in America and abroad through
a daily and weekly radio broadcast in Univision Radio and Organization
of Americas States. LKELLC is currently developing with the Voy
Group to animate the Los Kitos and bring them into a 26 episode
series.
Martha’s formal education includes studies at Javeriana
University, and a Bachelor of Science degree in Chemistry from
the University of La Salle, both in Bogota, Colombia. Her immigration
to the United Status and the lessons learned of tolerance, patience,
respect, laughter, joy, are at the very core of the message in
the Los Kitos cartoon strips.
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