Leonor McCall-Rodriguez

Leonor McCall-Rodriguez is the Vice President of Emerging Markets West Region for Blue Cross of California. In this position, she is responsible for leading efforts internally and externally to develop education and marketing strategies focusing on penetrating ethnic and emerging uninsured markets.

Her unique background and experience with ethnic markets enhances the Blue Cross of California commitment to reaching the diverse landscape of the communities it serves.

Leonor lends broad expertise in the area of bicultural-bilingual outreach through her extensive marketing, advertising and communications experience. Prior to joining Blue Cross, McCall-Rodriguez was president of Mira Promo, where she offered consulting for corporations seeking to expand business in Spanish and Hispanic markets. She is also the founder of the Latino Speakers Bureau, which promotes successful Latino role models. Previously, she has worked for TV Promo International, Walker Advertising, La Opinion, PepsiCo, Frito Lay, Gillette, Allied Domecq, among others.

She has many certifications in her field and is an accomplished speaker, author and entrepreneur. She holds an MBA in Marketing Management from Universidad de Las Americas in Mexico City and a degree in Economics from Universidad Nacional Autonoma de Mexico. She also sits on the Board of organizations that support empowerment of minority and women owned small businesses such as the National Latina Business Women Association -NLBWA, the Latin Business Association -LBA and Women's Business Enterprise National Council (WBENC) for the Western U.S.